Nekohama

Our Story

  • OUR MISSION

  • mission (overall, most top level)
  • To make the world a healthier place
  • goals (how we are accomplishing our mission)
  • Help consumers with clean energy
  • Help farmers + communities where we source our products from {buy directly from the farms, ordering large quantities at a fair price, stimulate local economy}
  • Help the world: sustainable materials / packaging / shipping practices
  • Create community:
  • Community around matcha
  • Community around health: strong, positive, healthy
  • Foster community in local regions where our products are sourced
  • differentiators
  • Draw inspiration from Japan
  • Japanese founders / born in Japan (Max’s mother)
  • Means quality over quantity
  • Our matcha products are exclusive to us (unique relationship)
  • Branded as a “clean energy superfood” to replace bad energy (coffee) and support green energy
  • Our community (see above: 1–B–iv)
  • standards
  • Product: quality, buy direct from farm, it's fresh and tasty, etc.
  • Sustainability: (see all above)
  • Customer service (CX answers from the founder, matcha tastings from the founders, etc.)
  • (External) Community: positivity, …
  • (Internal) Community: team…

  • DRAFT COPY:


    ...



  • OUR STORY

  • story
  • 2017 - sanne + max
  • Sanne left to go to china (VS show shanghai)
  • Max in japan
  • Sanne notices models are drinking matcha
  • Cha cha matcha tho...woof
  • Sanne drinking matcha (lattes) with milk
  • Max remembers traditional matcha is made w/o milk
  • (at the same time)
  • Max + sanne drinking LOTS of coffee: lattes and espressos
  • 2018: november: started thinking about making matcha company with higher quality matcha
  • Saw problem: all matcha in the US is bad
  • Tested a ton of matcha: amazon, etc.
  • 2018: ??: went to Japan
  • Matcha lattes weren’t what Japanese people were ordering
  • 2018: end of 2018: still drinking a ton of coffee
  • 2019: early: want to improve their health
  • 2020: the world stops
  • Tried: 300 different matchas, 50 different farms, 4 different regions
  • Spoke to max’s mother + cousin: Uji is only one matcha region, there are others…
  • 2018: sanne finds matcha
  • Brings home to max
  • Drinking w milk…
  • Max says traditional matcha is w/o milk
  • Both drinking too much coffee
  • Tasted a lot: matcha in the US is bad
  • Max + sanne decide: let's find better matcha
  • 2019: max’s health takes a downturn
  • Nov 2019: 2-week trip to japan
  • Visited different regions (not just uji)
  • Did tea tastings, got inspired
  • Let’s find best high quality matcha, sourced in the best way, JAS organic
  • 2020: had more free time: 
  • Took 8 months (?) trying all the matchas, found the best one !!
  • journey
  • ...
  • process
  • ...

  • DRAFT COPY:




  • OUR FOUNDERS

  • Max Hirsh + Shigeko Ando (Mother)
  • Shigeko Ando is a Japanese health food chef that has worked with some of the world's most renowned chefs 
  • Sanne Vloet
  • Jason Gorskie
  • Jessie Kuo

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    Alex’s Structure Edit:


    Section One of Story Page


    Mission blurb:

    To make the world a healthier place


    Tell people who we are and what’s important to us

    Stands for something...here it is


    Woven as a story:

    Differentiators

    Draw inspiration from Japan

    Japanese founders / born in Japan (Max’s mother)

    Means quality over quantity

    Our matcha products are exclusive to us (unique relationship)

    Branded as a “clean energy superfood” to replace bad energy (coffee) and support green energy

    Our community (see above: 1–B–iv)


    So, how are we accomplishing the mission?

    Goals (how we are accomplishing our mission)

    Help consumers with clean energy

    Help farmers + communities where we source our products from {buy directly from the farms, ordering large quantities at a fair price, stimulate local economy}

    Help the world: sustainable materials / packaging / shipping practices

    Create community:

    Community around matcha

    Community around health: strong, positive, healthy

    Foster community in local regions where our products are sourced


    In order to accomplish the mission, we have...

    Standards

    Product: quality, buy direct from the farm, it's fresh and tasty, etc.

    Sustainability: (see all above)

    Customer service (CX answers from the founder, matcha tastings from the founders, etc.)

    (External) Community: positivity, …

    (Internal) Community: team


    Story of Nekohama: