It begins with taste
We started our matcha journey by looking for a unique, naturally sweet, and creamy matcha without the bitterness and chalky aftertaste that many of us have experienced.
Never older than six months
Would you eat a salad that’s been sitting outside for hours? Probably not. The same goes for matcha. “Farm to bowl” means Nekohama only carries the freshest and most nutritious matcha, reduces any unnecessary waste, and creates a more sustainable process of cultivation to preparation.
The unique green color of Nekohama matcha comes from its freshness, its geographical source, and the care it receives at every step of production. We only use the highest quality “first flush” leaves from the spring harvest. These sun-fueled leaves have the highest concentrations of caffeine, nutrients, and aminos.
Certified JAS organic
Only the highest quality organic leaves are used to create Nekohama’s matcha. To receive the Japanese organic standard certification (JAS), Nekohama must meet a 95% or more organic threshold, a much stricter quality standard that exceeds USDA Organic Standards.*
Powered by volcanoes
Our matcha is grown on the volcanic island of Kyushu, Japan. It’s the same area where Max’s grandparents would buy their tea. Kyushu is one of the southernmost Japanese islands and heralded for its subtropical climate. The island’s nutrient-rich soil and warm climate work together to create our unique matcha flavor.
Not all caffeine is equal
With other caffeine drinks, there's a compromise between peak energy and mood. But why can’t we have both? Matcha is the answer. Nekohama Matcha gives you clean, green energy without the crash or jitters that so many coffee drinkers experience. Where coffee and other caffeinated drinks fail, matcha fuels your entire day while keeping you focused and grounded.
Caffeine isn’t everything
Caffeine by itself isn’t perfect. Matcha, unlike coffee, contains caffeine and L-theanine, an amino acid which promotes focus/attention/concentration, clarity, relaxation, while reducing stress. Nekohama’s matcha balances you with pure, clean energy while keeping you focused and grounded.
Big brain energy
Matcha is good for the brain. It’s packed with nutrients including caffeine, L-theanine, EGCG, and other brain-boosting amino acids that have been shown to enhance your overall cognitive functions and promote attention, focus, mood, and energy.
Keep your health elevated, avoid colds and illness, and reduce inflammation. Matcha has been found to fortify the immune system with the help of antioxidant powerhouses like Vitamin C, Zinc, and Chlorophyll. Matcha’s additional antioxidants may also reduce oxidative stress and combat the free radicals known for causing diseases like cancer.
Matcha has anti-inflammatory benefits and promotes the health of your skin. The Vitamin E found in matcha may protect your appearance from age-related damage by protecting the health of your skin, hair, and nails. Inflammation-fighting Magnesium, also known to help the immune system, promote relaxation, increase bone strength, is abundant inside matcha.
Be your best self
EGCG, another antioxidant most often found on matcha, promotes mood, memory function, and cognitive functions. Some studies have even shown matcha to increase the body’s metabolism.
The Nekohama process
- The Camellia Sinensis plants grow in the balanced climate and rich soils among the bountiful hills of the Japanese islands, the ideal place for growing this healthy energy source.
- At a certain point in the leaves’ growth, farmers cover our crop to prevent direct sunlight with a traditional straw canopy.
- The incredible Camellia Sinensis leaf transforms itself in the shadows by increasing its production of crucial nutrients for health and wellness: L-theanine, caffeine, and chlorophyll.
- Only the finest leaves possible are picked at the height of the harvest, then steamed, cooled, and dried.
- The leaves are cut, deveined, and destemmed to ensure the highest quality taste and nutritional value.
- Then, they are sorted and mixed to cultivate the utmost balance and consistency.
- Finally, the batch is ground by stone into a first-rate, ultra-fine powder.